Key Achievements in Destination Growth, Tourism Branding & Strategic Impact

Showcasing milestones in economic impact, public–private partnership successes, and global leadership in tourism development.

Inbound tourism impact generated under his leadership

USD 1.6 B+

Projects delivered across North America, LATAM & GCC

3 Continents

30+ Years

160+ Projects

Driving sustainable tourism & strategic transformation

Destination masterplans, branding & digital campaigns

Acting CEO & CMO, PROMTUR Panamá

Launched the “Live for More” tourism brand, tripling average stay from 3 to 9 days and unlocking USD 1.6 B+ in visitor spending.
Generated over 10 million global media impressions through integrated digital and trade campaigns.
Negotiated strategic partnerships with airlines and operators to expand Panama’s reach in key markets (North America, Europe, Asia).

Senior Tourism Strategy Consultant

Designed and rolled out 60–90 page destination blueprints for GCC giga‑projects (e.g., Red Sea Global, international gateway airport), including KPI frameworks and governance models.
Served as Interim Head of DMO for Red Sea Global, defining org structure and 5‑year roadmap for market launch.
Built and mentored cross‑functional teams of 15–30 in Canada and Panama, fostering data‑driven cultures and public–private collaboration.

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