A Visionary in Destination Strategy, Tourism Branding & Public–Private Transformation

Over 30 years of experience delivering large-scale tourism initiatives across the GCC, LATAM, and North America. Project scope includes tourism boards, giga-projects, and national campaigns—driving transformation through master planning, cultural branding, stakeholder alignment, and public–private collaboration.

Core areas of expertise:

Technical Proficiencies

• Digital Strategy Platforms: Google Analytics, HubSpot, WordPress, Salesforce, Eloqua
  

• Project & Experience Design: Tableau, Power BI, MS Project, Adobe Creative Suite, Figma
  

• CRM / CMS Systems: Sitecore, Zoho Projects, Monday.com
  

• Tourism Systems: Expedia Partner Solutions, Amadeus, SimpleView CMS

Sector & Regional Expertise

• Tourism & Leisure Destinations – Global branding, visitor journey design, and promotional campaigns

• Giga-City & Heritage Projects – Cultural and economic masterplans across Saudi Arabia, MENA, and LATAM

• Public-Private Partnership Structuring – Investment frameworks and governance models

• Aviation, Transport & Infrastructure – Strategic planning and experience design for airports and transport hubs

• Marketing & Creative Leadership – Digital content, creative services, and omnichannel brand development

Technical Tools & Platforms

Let’s Work Together

Specialised in tourism strategy, destination branding, and cross-sector development across LATAM, the Gulf, and North America. Available for executive advisory in master planning, sustainable travel growth, and public–private tourism innovation.

Supporting national tourism campaigns, giga-project destinations, and DMO alignment with global visitor trends. Over 30 years of leadership experience delivering transformative tourism initiatives and strategic growth across three continents.